Achieving and balancing everything you want — aspirations and responsibilities — can be a tremendous, on-going struggle. I documented a day in the life of Putra, an affable go-getter in Jakarta, to show first-time PC buyers how an Intel-powered 2-in-1 laptop can bring them a step closer to achieving their goals.

​​​​​​​His real-life story resonated with fans: for a 2-month period, we reached over 9 million people around the region and drove over 3.3 million engagements.